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CFI Group and HTEC Partner to Provide a Complete Customer Satisfaction and Loyalty Solution

Monday 5th July 2010

HTEC and CFI Group are joining forces to provide customer-centric companies with fully scalable solutions for end-to-end customer relationship measurement and management. 

CFI Group is the global customer satisfaction measurement and management firm behind the American Customer Satisfaction Index (ACSI) and NCSI-UK. HTEC is Europe’s leading provider of payment and loyalty solutions.
The partnership allows for infinitely flexible loyalty scheme solutions that can be measured, monitored, and acted on in real-time. Clients gain the powerful ability to predict what customers will do tomorrow based on what they have done today.  

“We selected CFI Group for their unique ability to link customer data to financial results,” said Jeff Dakin, Head of Data Services at HTEC.  “Our clients expect the highest quality from our products and services, and the ACSI methodology is the only scientific measure of satisfaction that is empirically proven to predict financial performance, so developing an alliance was a natural step.”

For companies that are focused on improving relationships with customers, but also require data-driven evidence to inform those business decisions, the partnership enables advanced linkage of operational metrics, customer feedback, and a wealth of transactional data in order to better manage the customer asset.  With a precise understanding of what drives customer behaviours and consequent financial outcomes, companies who apply this solution will have the unique ability to prioritise actions for maximum return on investment.

“HTEC provides the most sophisticated data management solutions we’ve ever seen,” said James Rudd, MD of CFI Group UK. “Their suite of loyalty solutions allows clients to easily implement and manage initiatives online, in real-time, which is increasingly becoming a necessity in the current economic climate. We were particularly impressed with HTEC’s cutting-edge loyalty card, which gives companies the ability to customise personalised messages for each client transaction – the perfect means of communicating with customers and optimising profitable relationships.”

The partnership allows clients to customise solutions to meet every requirement, is fully scalable, flexible, and compatible with existing IT systems.


 

ABOUT CFI GROUP (www.cfigroup.com)

Founded in 1988, with offices across four continents serving leading companies worldwide, CFI Group brings the methodology of the American Customer Satisfaction Index (ACSI) to help organisations build strong, loyal and profitable customer relationships. CFI Group provides key performance metrics, shows how satisfaction drives profitability, then identifies and prioritises improvements for maximum results. Clients include Yahoo!, BT, Barclays, Best Buy, Capital One, and U.S. Federal Government agencies such as NASA, Medicare, and Medicaid.


 

ABOUT HTEC (www.htec.co.uk)

HTEC, part of the Universe Group, provides ground breaking real time, trigger based payment and loyalty solutions designed for use by multi-national and global companies.

HTEC in brief:

• Europe’s leader in loyalty, payment and forecourt technology
• £10bn payment transactions per annum processed through  HTEC’s DataCentre per annum
• 3,500 UK petrol stations use HTEC solutions
• 50% of the main UK supermarkets use HTEC products and services
• Bespoke innovative solutions
• Contract Manufacturing Services
• Service and Support

 

For further information please contact:-
Janet Barraclough
Group Marketing Manager HTEC Ltd
Telephone: 02380 689200
Email: jbarraclough@htec.co.uk

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